The company's purpose is to: operate an agency for art and alternative advertising concepts, specifically producing artistic works in the fields of film, video, multimedia, and visual design in general, organizing and implementing projects and events in all areas of art, developing and designing advertising concepts of all kinds using all available technologies and taking into account or promoting the aspects of ecology, sustainability, and renewable energy; trading in products and providing consulting services in the areas of lifestyle, health, nutrition, superfoods, and cosmetics, as well as trading in goods of all kinds; collaborating with scientific organizations and providing all services in the aforementioned areas. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into all transactions and contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.