All activities in the musical, cinematographic and artistic field, in particular consulting, management, advice and promotion of artists and actors, musical and cinematographic publishing and production and all related activities, including the exploitation and marketing of copyrights, broadcasting and image rights. The purchase, sale and trade of works of art. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions (in compliance with the Federal Law on the Acquisition of Real Estate by Foreigners), in Switzerland and abroad, directly or indirectly related to the main purpose, create subsidiaries and branches in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose, and grant loans or guarantees to subsidiaries, shareholders or third parties.