The company's purpose is to trade in goods of all kinds, provide management consulting and advisory services to domestic and foreign companies. Operating mail-order and online shops. The company may acquire, hold, sell, grant and rent patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies. It may acquire, hold and sell real estate. The company may grant loans or other financing to its direct or indirect parent or subsidiary companies, for consideration or free of charge, and provide security of any kind for the liabilities of such companies, including by way of pledges on the company's assets or fiduciary transfers of the company's assets, or by way of guarantees of any kind. The company may enter into any business and conclude any contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it.