The company's purpose is to trade in goods of all kinds, in particular watches and jewelry on the world market. In addition to purchasing and selling, the company can provide services related to the value enhancement of goods, such as repairing watches and re-cutting stones. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and carry out all legal transactions and conduct all business that is directly or indirectly related to its purpose. The company can acquire, renovate, hold, manage, encumber, utilize and sell real estate and intellectual property rights in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees, sureties and securities of all kinds for affiliated companies and third parties, or otherwise secure or guarantee obligations of these companies.