The management, in the broadest sense, of intellectual property rights (trademarks, design, patents, copyrights, etc.), of property or otherwise attributable to companies of the group to which the company belongs, including the commercial exploitation through the granting of licenses to group companies or third-party companies, as well as any activity aimed at or connected to the foregoing. The company may engage in representation and brokerage activities in the fashion and modeling sector and provide administrative, financial, technical and other corporate services exclusively to group companies. It may acquire and hold participations in other companies. It may establish branches or agencies in Switzerland or abroad and also acquire and establish similar companies. It may purchase or sell real estate, conclude any business or contract directly or indirectly related to its purpose.