The purpose of the company is the development, production and distribution of consumer goods of all kinds and their components (in particular in the beverage sector) and the provision of services related to consumer goods of all kinds and their components (in particular in the beverage sector). It can exploit, evaluate and manage any intellectual property rights and know-how, as well as conduct financial, trust and investment business. The company can acquire, manage, encumber and sell real estate and intellectual property rights in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can grant or receive direct or indirect financing to its direct or indirect subsidiaries as well as to third parties, including its direct or indirect shareholders and their direct or indirect subsidiaries, and provide or receive security of any kind for the liabilities of such companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether paid or unpaid.