The company aims to develop, produce, market and distribute digital and physical products as well as services in the following areas: Technology & Artificial Intelligence; Health, Well-being & Personal Development; E-commerce & Digital Trading Platforms; Automation & Digital Content Creation; Media, Coaching & Consulting, Operation and Management of Social Media Channels & Blogging Platforms. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.