The company's purpose is to carry out activities, on its own behalf or on behalf of third parties, in the production, creation, sale, organization, promotion, artistic consulting, development of new designs, artistic and creative direction, management and introduction of new items in the fashion and luxury goods sector, with particular reference to clothing, leather goods, accessories, as well as the management and administration of stores and sales outlets in connection with the aforementioned activities, as well as the assumption of agencies and representations in the aforementioned sectors, respectively, research, development, marketing, and related services with the aforementioned activities, the creation and management of websites, the purchase and sale of advertising space for the aforementioned areas. The company also has the purpose of providing services, in particular in the entertainment sector, such as PR agency, Event agency, and Communication agency. It may therefore carry out advertising management activities and provide services related to the organization, planning, and execution of advertising campaigns, as well as the management of advertising budgets, strategic direction, and geopolitics, market research, and assistance in the introduction and commercialization of products in Switzerland and/or abroad, as well as any other related activities, such as support in advertising and public relations activities. The company may also carry out commercial, industrial, and financial activities related to the entertainment industry, with special reference to the production, purchase, sale, and rental of films, television films, cartoons, and any other program, both long and short, usable by both television and film companies, both on its own behalf and on behalf of third parties and/or as an intermediary in trade. It may also carry out activities related to the organization and management of events and shows, as well as marketing and the creation and management of research groups in Switzerland and/or abroad in the aforementioned sectors. The company may also acquire, sell, manage, receive, and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses, and intellectual property rights in general, in particular in the aforementioned sectors. The company may also acquire, encumber, manage, administer, and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with the applicable regulations. Any activity carried out in the real estate sector is not aimed at third parties but is limited to real estate for its own account. The company may assume, on its own behalf and not in a fiduciary capacity, interests and participations in other companies or industrial, commercial, financial, and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors. The company may also carry out activities related to the granting of loans, guarantees, including mortgages, sureties, and guarantees, also in favor of third parties, excluding, however, the exercise of banking and insurance activities. Finally, the company may carry out all commercial, industrial, and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it and open branches and subsidiaries in Switzerland and abroad.
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