management of companies, facilitating trade, event management and financing, activities in the field of business and event management, marketing and commercial presence in the hotel industry; the company may establish branches in Switzerland and abroad, participate in any other business, assume representations and perform all operations and conclude all contracts that promote the realization of the company's purpose or are directly or indirectly related to it; it may also contract loans and pledge rights for its own account or for the account of third parties and grant guarantees to affiliated companies or third parties; it may acquire real estate in Switzerland and abroad, lease or rent it, pledge it and sell it; the company may acquire, hold, manage and dispose of, in Switzerland or abroad, any claim and any title.