The company's purpose is to import and export, develop and trade products and goods, in particular in the consumer goods industry, as well as provide related services. The company may operate or have operated online shops or online platforms for these or other purposes, as well as plan or organize events. The company may establish and acquire domestic and foreign branches and subsidiaries, participate in other domestic and foreign companies, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, manage, encumber and sell real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees, sureties and other securities in favor of affiliated companies or third parties.