The company's purpose is to trade in fashion items, accessories and related products, as well as to import, export and distribute goods of all kinds in the fashion and lifestyle sector. In addition, the company offers IT services, in particular the development, design and maintenance of websites, webshops and mobile applications, as well as consulting in the areas of social media and online marketing. The company can also develop, implement and distribute software solutions in this context. Furthermore, the company can acquire, encumber, manage and sell real estate in Switzerland and abroad. It can develop, realize and broker construction projects, as well as offer services in the areas of real estate management and consulting. The company can also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can hold and manage capital investments of all kinds, provide financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.