The company's purpose is to provide consulting services related to communication, PR and branding. Acquisition and trading of participations of all kinds; buying and selling of real estate; establishment of auxiliary and branch companies; setting up of business premises; participations. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.