The company's purpose is the direct sale of lifestyle products. It can grant loans to the benefit of participating companies, provide guarantees, and conduct foreign exchange and financing transactions of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, acquire, manage, and sell real estate and plots of land, as well as intangible assets and other capital investments. Furthermore, the company can engage in all commercial, financial, and other activities that are related to the company's purpose.