The company's purpose is the management and administration of various entities held directly or indirectly, both in Switzerland and abroad. The acquisition and administration of participations in all companies, in particular in the sectors of luxury goods trade, such as perfumes, beauty products, jewelry, watches, leather goods, stationery, pens and others. The purchase, sale and distribution, in any form, the creation of any legal entity and more particularly specialized in the retail trade of all raw or manufactured products subject to tax-free sales. The import and export of all goods from all countries. The company may: carry out any financial, commercial or industrial, movable or immovable activity, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to shareholders or third parties.