The company's purpose is to provide consulting, service, sales and brokerage services in the fields of real estate and construction, advertising, marketing, internet, business administration, corporate management, human resources, and corporate consulting; the development, acquisition, licensing, exploitation and sale of intellectual property rights and real estate; the execution of commercial and financial transactions; and the participation in other companies in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may grant loans and guarantees to shareholders and other related individuals and companies or receive such loans and guarantees.