The company's purpose is to develop, manufacture, distribute and trade fashion items and accessories, particularly in the field of high-quality leisure and protective clothing. A special focus is on the design and sale of certified motorcycle clothing that meets the highest safety and quality standards. The company can offer related services such as consulting, design development and marketing strategies. It can acquire, manage, transfer, sell and license patents and other intellectual property rights, licenses, trademarks and technical and industrial knowledge. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.