The company's purpose is to advise and mediate individuals and companies, particularly in all marketing and sales matters and social media topics. In addition, the company offers the development of licenses and licensed products, as well as the creation, marketing, and execution of events of all kinds. The company can establish and manage branches and subsidiaries in Switzerland and abroad for its own account or for the account of third parties, participate in other companies, hold majority or minority stakes in other companies, and acquire, hold, and sell real estate. Furthermore, the company can conduct any business that is suitable to promote and facilitate the development of the company and the achievement of its purpose, directly or indirectly.