The acquisition of participations in any form in companies and entities active in the design, production and marketing of consumer goods, in marketing and customer loyalty consulting and assistance, including the setup and management of related projects, in the design, production and marketing of products and services in the aesthetic, cosmetic and cosmeceutical sector, in the tourism, hotel, restaurant and beach resort sector, and in any other related and ancillary activity. The design, production and marketing of consumer goods, products and services in the aesthetic, cosmetic and cosmeceutical sector and in any other related and ancillary activity. The implementation of initiatives and the development of activities in the industrial, commercial or service sectors, the acquisition and granting of industrial property rights. The financing, financial coordination and administrative consulting and assistance of the activities of the participating companies. The acquisition and granting of representations. The company may establish branches and subsidiaries in Switzerland and abroad and carry out all commercial, financial and banking operations useful or related to the achievement of the company's purpose. The company may acquire and hold real estate in Switzerland and abroad.