The company's purpose is to develop marketing strategies in the field of international sports, particularly the management and optimization of global sports sponsorship partnerships, serving major sports institutions such as the Fédération Internationale de Football Association (FIFA), the Union of European Football Associations (UEFA), and the International Olympic Committee (IOC), in Switzerland and abroad. As a secondary purpose, it may: participate in all enterprises and carry out all mobile, real estate, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its shareholders and third parties, guarantee loans subscribed by shareholders or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; establish branches in Switzerland or abroad.
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