The company's purpose is to carry out all services, activities and operations directly or indirectly related to the trade, distribution, representation, import, export, processing and promotion of grapes, must, wine and all other alcoholic beverages, winemaking, storage and bottling, oils and food products in the broadest sense. It may also engage in any activity related to its purpose, create branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish similar or related companies, and carry out all financial, commercial, movable or immovable operations directly or indirectly related to its purpose.