The company's purpose is to provide consulting services in the fields of strategy, corporate management, communication, marketing and sales, as well as the organization and management of projects in these fields. It also aims to develop and market all types of products, particularly in the aforementioned fields. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.