The performance of the following activities: retail and wholesale trade in beauty and non-beauty products, as well as their import and export; the organization and management of activities and centers for personal care, in general for physical, aesthetic, re-educational and rehabilitative treatments in the broadest forms; consulting, assistance, data processing, organization, setup and startup of industrial, commercial or service companies operating in the sector referred to in the first point, excluding any professional activity that cannot be exercised in corporate form; marketing, organization, management, setup and startup of industrial, commercial or service companies operating in the commercial and industrial sector, including active and passive franchising; real estate activity in general, the purchase, construction, renovation, sale, exchange, management, rental, administration and management of real estate, civil and non-civil, rustic, urban and/or rural, their use for building purposes, both for civil and industrial use, without any limitations. The company may carry out securities, real estate, financial, commercial and industrial transactions, not with the public, contract mortgages and financing, also secured by mortgage, grant guarantees, sureties, mortgages and any other personal or real guarantee in favor of third parties or shareholders, deemed necessary for the achievement of the company's purpose, as well as may acquire participations in other companies, societies, consortia of companies having an analogous, related or connected object to its own.