The purpose of the company is to provide consulting, development, promotion, management and implementation of business and personal projects, media communication; business strategy; marketing campaigns; performance and assistance as a Life Coach; study of behavior and educational progress; research, development and strategic consulting in the field of interpersonal and corporate communication techniques, empowerment and optimization of capabilities, behavior and human resources; design, promotion, organization and management of events, training courses, group or individual meetings, publications, congresses, seminars, workshops, exhibitions, cultural and artistic events, assistance in the implementation of commercial development plans and support at the level of introduction and training of personnel; study, research and analysis of the company, development of strategies, provision of ancillary services to the foregoing, including the processing of aggregated financial and economic data. Furthermore, the management of a travel agency and tourist services, the organization of individual and group trips and language stays, any activity in the tour-operator sector in the tourist and recreational field, the assumption of representations of tourist and hotel organizations, including advertising promotions, the assumption and exploitation of licenses and patents, as well as participation in other companies with similar purposes, the holding of corporate participations, including financial and investment companies also in other sectors, the management/operation of online retail sites, all in Switzerland and abroad. The company may acquire, encumber, manage, administer and sell real estate in Switzerland and abroad. However, real estate in Switzerland or participations in real estate companies and enterprises with real estate in Switzerland may only be acquired on the condition that the properties are intended for the exercise of an economic activity in accordance with Art. 2 para. 2 lit. a LAFE. The company may also carry out any and all activities directly or indirectly related to the company's purpose.