The company's purpose is to provide services of all kinds in the field of management consulting. Furthermore, the purpose includes consulting, conception and realization of services in the areas of content marketing, social media marketing, e-mail marketing, search engine marketing (SEM), marketing automation, e-commerce, crisis communication, public relations, market research, media production, event management, IT services, web development and software development. In addition, the company may engage in all financial, commercial and other activities and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it. It may also acquire, hold, sell, encumber, develop, manage and rent real estate, as well as carry out financing for its own account or for the account of third parties and enter into guarantees and sureties for third parties.