The purpose of the company is the development, production, marketing, and distribution of consumer goods in the areas of luxury, fashion, and lifestyle, as well as all related or complementary activities and services. The company may engage in all commercial and financial transactions that are directly or indirectly related to its purpose or that are suitable for promoting the purpose; in particular, it may grant loans to third parties or to its shareholders, take out loans, guarantee the liabilities of third parties, buy or sell shares in companies, industrial, commercial, or financial corporations, which may be located in Switzerland or abroad, in any form whatsoever. The company may also engage in all other transactions that are directly or indirectly related to its purpose or that are suitable for promoting the purpose.