The company's purpose is to engage in commercial, artisan, and service activities, notably in the fields of retail trade, catering, mobility, leisure, events, and distribution, in all their forms. It can create, acquire, manage, and operate sales outlets, establishments, or platforms, whether physical or digital. The company may also engage in any activity related to the development, marketing, representation, or distribution of goods or services related to the aforementioned fields. It may carry out, for its own account or for third parties, all real estate operations except those prohibited by the LFAIE, as well as any ancillary or complementary activity directly or indirectly related to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or analogous purpose, carry out all commercial, financial, securities, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.