The company's purpose is innovation, including but not limited to: providing services of all kinds in the fields of business administration and management as well as the sale of goods; analyzing, developing, exploiting, and marketing new consumer goods and products, as well as professional solutions in the field of digital transition, commercial strategies, and marketing, particularly in the form of software applications and business centers including the provision of resources and premises. The company may buy, hold, sell, or lease real estate and undertake any activities related to these purposes. The company may establish branches in Switzerland and abroad and grant loans to its shareholders or to third parties if it serves its interests. The company may acquire or create participations in any companies, acquire or create such companies, and carry out any financial, commercial, or industrial, movable or immovable operations that have a direct or indirect relationship with its purpose.