The company's purpose is to develop, manufacture, distribute, import and export, trade, including via the internet, all kinds of products, goods and accessories, particularly in the fields of leisure and lifestyle, textiles, graphics and illusions, jewelry and wellness products, including all services related to these fields and ancillary activities such as the purchase, management and marketing of patents, franchises and other material and immaterial rights. Furthermore, the company aims to provide strategic management, commercial and marketing consulting services, training, coaching and teaching services, particularly in the field of languages, as well as the sale of all products and materials, particularly in the field of education and training. In general, the company may carry out, either on its own account or on behalf of third parties, all brokerage, intermediation and commercial, financial, movable or immovable transactions, directly or indirectly related to its main purpose, and take participations in other companies with a similar or related purpose, excluding all activities prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE). The company may establish branches or subsidiaries in Switzerland and abroad, and grant loans or guarantees to associates or third parties, if it serves its interests.