The company aims to provide services in the field of aesthetic, health and medical cosmetics, holistic body care, beauty care and wellness, as well as trade in equipment and products of the beauty and health industry. The company also aims to conduct training, seminars and further education courses in the aforementioned areas. The company may furthermore conduct all business and conclude contracts of any kind that are directly or indirectly related to its purpose, in particular acquire, use, transfer or sell patents, trademarks, licenses and distribution rights and other objects and rights, as well as trade in goods and commodities of any kind. To the extent that legal restrictions do not apply (e.g. BewG), the company may acquire, encumber, dispose of and manage real estate both domestically and abroad. The company may furthermore provide guarantees and sureties for subsidiaries and third parties, as well as establish branches and subsidiaries both domestically and abroad and participate in other companies both domestically and abroad.