The company aims to research, develop and implement ideas, concepts and strategies in the fields of sports and entertainment, marketing, communication, advertising, event marketing and promotions, trade fairs and sponsoring, primarily abroad. The company can acquire and sell participations in domestic and foreign companies of all kinds, particularly in the fields of marketing and communication. The company can establish branches and agencies in Switzerland and abroad, found, operate, acquire or participate in similar or identical companies; it can also acquire representations, agencies and licenses. Furthermore, the company can conduct all business that is suitable to promote the company, including the purchase and sale of real estate within the framework of the legal provisions.