The company's purpose is to engage in trade (purchase, sale, import, export, representation and distribution) of all types of consumer goods and raw materials between Asia and the West, particularly wines, beers and spirits, both in Switzerland and abroad. It also aims to operate public establishments such as restaurants and breweries, provide catering services and organize events; provide consulting services in the fields of marketing and communication strategy; and engage in all activities related to online advertising, referencing and e-commerce. The company may also carry out any other activity that is directly or indirectly related to these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, and carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.