The company's purpose is to operate e-commerce platforms, acquire, manage and dispose of participations in other companies in Switzerland and abroad, provide consulting services and conduct commercial and financial transactions of all kinds. The company may assume representations, acquire, develop, manage and exploit patents, trademarks, licenses and manufacturing processes as well as intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.