The company's purpose is to conceive, implement and advise on private and public events of all kinds, as well as to take on marketing mandates for the promotion of event and cultural events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and conduct all business that is suitable to promote the purpose of the company. Furthermore, the company may acquire, manage and sell properties, patents and licenses of all kinds.