Provision of services in the fields of cultural management, event marketing, advertising, sponsoring and audio communication; conception, planning, organization and implementation of events; conception, creation, planning and implementation of advertising measures; acquisition of event sponsors as well as conception, composition and production of music, sound and speech works; realization of theater, film and other artistic productions, in particular their conception, planning, staging, production and performance; participations; acquisition, management and sale of real estate and securities; execution of all commercial and financial transactions; taking out and granting loans; provision of guarantees and other securities; acquisition, management and exploitation of intellectual property rights and licenses.