The company's purpose is to take over and execute management and consulting tasks, carry out photography assignments, organize and accompany photography trips in Switzerland and abroad, as well as provide photographic training and conduct workshops. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, establish, acquire or merge with similar or related companies, acquire or sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.