The company's purpose is the design, production, and marketing of products, services, and content in the fields of communication, events, catering, and agri-food, as well as the creation and management of brands, the organization of events, and the development and exploitation of culinary concepts. It also aims to provide consulting, design, and dissemination of programs, training, and digital content, particularly in the aforementioned fields. It may also hold and manage stakes in other companies, acquire, exploit, or transfer intellectual property rights, and carry out all commercial, financial, movable, or immovable operations directly or indirectly related to its purpose, all except for operations prohibited by the LFAIE.