The company aims to provide services in the cosmetics, beauty and hairdressing sector, as well as the sale of cosmetic products and equipment. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.