The purpose of the company is to provide consulting services in the field of creating and facilitating user interfaces for devices, tools, systems, or services of any kind, for companies and legal entities, aiming to improve and innovate their identities, strategies, processes, communications, services, and products, as well as, in or related to this field: market research; event organization; planning and design of new services and products; creation of social identities and trademarks; evaluation and measurement of ease of use of products and services; development and implementation of innovative communication strategies; training of personnel in any form, including without restriction through courses, seminars, and conferences, both according to traditional methods and through new technologies; production and trade of teaching materials, videos, books, and magazines; production, maintenance, and sale of management control systems; provision of information processing systems and products; production and supply of system software and application software; company consulting services in all forms, in Switzerland and abroad; the company also assumes a holding role for Experientia subsidiaries worldwide (for complete purpose cf. statutes).