Development and marketing of products and brands for the leisure and tourism industry, as well as the provision of international consulting and sales services related thereto. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, conduct all business directly or indirectly related to its purpose, acquire, encumber, hold, manage and dispose of real estate and property rights in Switzerland and abroad, arrange financing for its own account or for the account of third parties, grant guarantees and sureties for subsidiaries and third parties, and engage in all commercial, financial and other activities directly or indirectly related to the purpose of the company.