The purpose of the company is to engage in trade, consulting, brokerage, production, rental, distribution, publication and provision of services in the art and media sector. The company can acquire, manage and sell securities and intellectual property rights of all kinds, as well as conduct financial, investment, trust and related service transactions. It can also provide financing for its own account or for third-party accounts, and enter into guarantees and sureties for subsidiaries and third parties. It can acquire, encumber, manage and sell real estate in Switzerland and abroad, acquire participations in other companies, establish subsidiaries and branches, and in general conduct all business that is connected with its purpose and the investment of its assets.