Publishing of all publications, newspapers or magazines and, in general, all operations in the field of publishing and advertising; all press activities, in particular the research, compilation, processing and publication of information by all means of communication, publishing of all press media, in particular by electronic dissemination and management of internet sites or blogs; design and sale of all printed objects or documents, design and creation of all presentation and enhancement objects, design, writing, image and value creation of all advertising messages, design and implementation of marketing strategies, monitoring of related actions, advice in these areas; design, creation, enhancement of all photographic and video audiovisual works in artistic, commercial, advertising, informative matters, notably but not exclusively; trade, rental, representation and distribution of all photographic and video audiovisual equipment and, in general, all materials, equipment and accessories related to the field of photography and video audiovisuals; creation and development of internet sites, provision of all internet services, management and distribution of telecommunications via the internet; organization and implementation of courses; all commercial and administrative activities, all activities related to its purposes, both in Switzerland and abroad (cf. statutes for complete purpose).