Establishment of a production center offering the realization, brokerage and distribution of media products as well as the creation of related concepts; production and trade of sound recordings, films, books, images and similar items, publishing activities, in particular through the acquisition and exploitation of copyrights and related rights, and the organization of cultural events of all kinds as well as artist management. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.