All services related to the application and maintenance of wigs and hair products, in particular hair extensions, as well as all activities related to the fields of hairdressing and beauty; the purchase, sale and trade of wigs, hair products, including hair care products, products and accessories related to the fields of hairdressing and beauty, as well as all related products. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by acquiring a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.