The company's purpose is: creative direction, consulting, and design in the fields of watchmaking, fashion, design, and perfumery; the development, creation, manufacturing, assembly, customization, purchase, and sale of watch products, including the construction of movements and components; the creation, design, image consulting, fashion styling, and illustration in the fashion field, as well as the development of clothing and accessory collections and brands; the creation and development of perfumes, including olfactory identity consulting and the development of concepts related to the sensory and aesthetic universe; the realization of multidisciplinary creative projects, as well as the artistic and aesthetic management of brands or products; as well as all convergent or complementary activities to these purposes, in Switzerland or abroad. The company may grant loans and/or guarantees to its partners and/or to third parties, as well as stand as guarantor for loans subscribed by partners and/or third parties, if this is in its interest.