The company's purpose is the production, promotion, and management of artists in all cultural and creative fields, the creation, publishing, dissemination, distribution, and marketing of artistic works in all their forms (including physical, digital, and multimedia), as well as providing services related to image, artistic advice, communication, and marketing. It can organize, produce, and promote events, exhibitions, concerts, shows, festivals, and other cultural or entertainment events, as well as develop and exploit projects in the fields of audiovisual, media, digital platforms, and new technologies applied to art. The company may also engage in all advisory, training, representation, intermediation, and brokerage activities directly or indirectly related to its purpose, as well as any activity of rights, licenses, and intellectual property management. It can carry out all commercial, industrial, financial, movable, and immovable operations directly or indirectly related to its purpose or likely to promote its development. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conclude all legal and commercial operations aimed at promoting its purpose or directly or indirectly related thereto, as well as grant financing or guarantees to its shareholders, subsidiaries, or third parties.