The company's purpose is to provide services in the fields of digital marketing, business consulting, video production, and online marketing strategies. It develops and implements individually tailored marketing concepts, particularly in the areas of content production, social media marketing, and search engine optimization (SEO). In addition, the company can provide consulting services to businesses, especially in the areas of digital communication, media strategy, and brand development. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.