The company's main purpose is to engage, in Switzerland and abroad, in the following activities: research, study, creation, development, manufacture, marketing, distribution, purchase, sale and after-sales service of all watchmaking articles, watch parts and, in general, all matters related to the watchmaking industry; the acquisition, holding, development, administration, operation, sale and negotiation of all assets, including patents and other intellectual property rights, in any field; the provision of services to affiliated companies and entities; the exercise of financial activities, in particular financing, acquisition and taking of all participations, direct or indirect, in all companies in Switzerland or abroad; all operations in direct or indirect relation to its purposes. The company may establish branches in Switzerland and abroad and carry out real estate transactions in Switzerland or abroad in direct relation to its purposes.