The company's purpose is: the creation, production and marketing of food products with or without alcohol, as well as any related activity in the fields of consulting, research, design and distribution. It may hold and operate brands, acquire participations in other companies, carry out all mobile, real estate, commercial and financial operations directly or indirectly related to its purpose, in Switzerland and abroad. Purchase, sale and rental of movable property in the fields of events and entertainment; acquisition, rental and sale of real estate; construction, promotion, transformation and development of real estate; brokerage and exercise of all activities related to real estate; excluding all operations prohibited by the Federal Law of December 16, 1983 on the acquisition of real estate by foreigners (LFAIE).