The purpose of the company is any activity directly or indirectly related to the purchase, sale, brokerage of online advertising spaces or any other commercial transaction related to online advertising spaces in the broadest sense, including but not limited to offers to purchase, sell and provide online advertising spaces, negotiation of contracts for online advertising spaces, implementation of marketing strategies related to offers for sale of advertising spaces and all other advertising services provided to advertisers, advertising agencies and other third parties. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, take over representations and engage in any business activity and conclude contracts of any kind that may promote the company's purpose or are directly or indirectly related to the company's purpose. The company may acquire, hold, manage, encumber and sell real estate in Switzerland and abroad. Excluded are transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). The company is part of a group and may consider the interests of the group in pursuing its purpose. In particular, the company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries and third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements (including zero balancing), and provide security of any kind for the obligations of these parties, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind. This also without consideration, on preferential terms, without interest, to the exclusion of the company's profitability and/or by assuming cluster risks.