all activities in the field of real estate, in particular investment, purchase, sale, rental, management, promotion, management and brokerage, both in Switzerland and abroad; acquisition of participations in other companies, both in Switzerland and abroad; global corporate consulting, covering all product sectors; technological innovation, in particular through the registration of trademarks, patents, designs and copyrights in all fields and especially in the fashion sector; contribution to the development of innovative projects for industrialists and more particularly for the Geneva community; manufacturing, purchasing, selling, marketing, importing, exporting, retailing and wholesaling of all goods, in particular in the fashion and food sectors; operation of cafes, bars, restaurants, fast food restaurants and take-out sales, delivery service and catering. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, directly or indirectly related to its purpose, in any form whatsoever, in particular through participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.